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  • Writer's pictureFlexAbility Concepts

Trusting the Marketing Process


Hunting for projects for our marketing team to spotlight often comes with zigs and zags. It can be challenging to gather all the project information, or there is hesitation from the project team to trust the marketing process. Maybe the building owner doesn’t want to mention their name, a general contractor doesn’t have time to talk, or an installer isn’t familiar with the interviewing process.


Our Texas product representative, Amanda Pulley, recently let us know about a new tenant-lease space at 1221 South Congress Ave. in Austin. The construction team used Flex-C Trac and Flex-C Angle from Flex-Ability Concepts for curved features in the space, and we knew we wanted to feature this one.


The tenant made it clear with all entities that they did not want their name included in any media. We were, however, given the green light to talk to the construction team and spotlight this Austin project with that one caveat.


Sometimes that is how it works—even among obstacles, we find ways to talk about installs, as well as highlight contractors who turn to our products or architects who come up with amazing curved designs. If you are working on a curved project but don’t know what to do with marketing, reach out to Micah Juengel at mjuengel@flexabilityconcepts.com. He’ll talk you through the process and help you promote your Flex-Ability Concepts install.


Check out what Marek Brothers, Buda, Texas, were able to accomplish in Austin and the story we now can tell.


1221 South Congress Ave., Austin


A new tenant-lease space is grabbing attention in Austin because it has changed the vibe of the 12-structure Statehouse Building apartments on South Congress Avenue while still maintaining the “Keeping Austin Weird” vibe. A confidential financial tech firm worked with architect Gensler to make a unique work space at 1221 South Congress Ave.


Just as the firm strives to make savvy business decisions for the company and its clients, contractors working on this project found ways to work more efficiently within the scope of the design. Using Flex-C Trac and Flex-C Angle from Flex-Ability Concepts was one such investment in time and budget savings.


Marek Brothers worked as the framing and drywall subcontractor on the 6,650-square-foot office space with general contractor rand* Construction, Austin. Marek Brothers installed 16-gauge 6-inch and 20-gauge 3 5/8-inch Flex-C Trac and 20 gauge 2 ¼-inch Flex-C Angle. The distributor was L&W Supply, Round Rock, Texas.


Danny Hogan, estimator/project manager with Marek Brothers, says using Flex-Ability Concepts’ products was not part of the original plan. He substituted the products in the specs because of the large amounts of radius walls and furr downs in the office space.


“The install was smooth and easy,” Hogan says. “By switching to Flex-C Trac and Flex-C Angle, we had better production time and improved installation accuracy versus snipping standard track.”


The confidential financial tech firm takes up the top floors of the building with retail on the first floor. The developer, Turnbridge Equities, reports the goal of each project is to create a 9.5-acre mixed-use development that ultimately expands the history, energy and “Keep Austin Weird” feel that is part of the Statehouse Building apartment complex.


Flex-C Angle is just like Flex-C Trac except, having only one leg, it easily lets metal framing lay flat over the product. It’s ideal for furr downs or other installs where the second leg of the track would interfere with the perpendicular framing components. Flex-C Trac and Flex-Angle both have Flex-Ability Concepts’ Hammer-Lock feature, where the Hammer-Lock tabs are hammered into place to embed them into the web and secure the shape of the products. For added strength, self-tapping screws can be embedded into the side of Flex-C Trac or Flex-C Angle. Among the benefits of Flex-Ability Concepts’ products are decreased labor demands, reduced material waste and costs, increased safety and strong product integrity.


“When your customer is asking for curves, clouds, light coves, barrel vaults and other radiused applications, think about Flex-Ability Concepts like Danny and his team did,” says Robert Widmer, director of sales and marketing at Flex-Ability Concepts. “Our job is to make contractors a success and curved installs easier.”




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